Bodega worker in Brooklyn fatally stabbed for refusing to sell loose cigarettes, according to a witness.

A tragic incident unfolded in East New York, Brooklyn, on August 1, 2025, when a 33-year-old bodega worker, Diego Sandoval-Nava, was fatally stabbed by an irate customer following a dispute over the sale of loose cigarettes, commonly referred to as “loosies.” The confrontation occurred at the NY Deli & Mini Market located at 684 Hegeman Avenue around 3 p.m., as the victim attempted to enforce store policies regarding illegal sales.

Eyewitness accounts reveal that the incident escalated quickly. The customer, dissatisfied with the service he received, made threats against Sandoval-Nava after being denied the purchase of the cigarettes. According to a witness, the customer threatened to confront the cashier directly, which Sandoval-Nava dismissed, only to be met with increased hostility.

After reportedly leaving the store, the assailant returned shortly after, armed and prepared for confrontation. In an attempt to prevent the customer from crossing behind the counter, Sandoval-Nava was attacked and stabbed multiple times in the torso. Eyewitnesses expressed shock at the sudden turnaround, with one remarking that they did not expect the customer to return with a weapon. Following the stabbing, the assailant fled the scene.

Emergency medical personnel arrived quickly and transported Sandoval-Nava to Brookdale University Hospital, where he was pronounced dead shortly after his arrival. The confrontation over the illegal sale of loose cigarettes has drawn attention to the ongoing challenges faced by local retailers. According to police sources, the customer was known to be emotionally disturbed and had a history of troubling behavior in the neighborhood.

Sandoval-Nava, remembered fondly by friends as a kind-hearted individual who frequently offered assistance to those in need, leaves behind a teenage daughter residing in Mexico. His commitment to helping the community did not go unnoticed, and tributes from friends highlighted his generous spirit and friendly demeanor.

In light of recent violent incidents in bodegas across the city, Mayor Eric Adams and Police Commissioner Jessica Tisch had previously announced a plan to install panic buttons in approximately 500 such establishments. However, it remains unclear whether the deli where Sandoval-Nava worked was equipped with this safety measure.

The investigation into the stabbing continues, with authorities encouraging anyone with information about the assailant to contact Crime Stoppers at (800) 577-TIPS. The ongoing issue of safety in convenience stores, particularly in densely populated urban areas, raises significant questions about community security and the urgent need for preventive measures to protect workers in high-risk environments.