Shane Gillis’ Netflix series ‘Tires’ secures million in tax credits for production of its third season.

The popular Netflix series Tires is set to make a return to the Philadelphia area, buoyed by a substantial financial endorsement. The production has been granted a million tax credit from Pennsylvania’s Film Production Tax Credit Program, designed to stimulate the state’s film industry and attract large-scale productions.

This financial incentive, administered by the Pennsylvania Department of Community and Economic Development, represents a crucial economic development tool aimed at promoting local film ventures. The program provides a tax credit ranging from 25% to 30% for productions that allocate at least 60% of their operational budget within the state.

Nicole Shiner, co-executive director of the Greater Philadelphia Film Office, emphasized the significance of such incentives for retaining and attracting productions like Tires. She highlighted that the tax credit program allows Pennsylvania to compete in an industry where production companies weigh various factors, including financial incentives, local workforce availability, and infrastructure.

The series, created by Shane Gillis—a native of Mechanicsburg, Pennsylvania, and former resident of Mantua—has gained acclaim since its debut in May 2024. Following its successful launch, Tires was renewed for a second season shortly thereafter, and a third season renewal was announced in July 2025. This sustained interest in the series indicates not only its popularity but also the region’s stability as a location for ongoing TV productions.

Shiner remarked on the importance of the series remaining in the area, noting that such long-term projects facilitate economic stability for local businesses and allow residents to invest in their communities. The authenticity brought by filming on location contributes to the distinctive character of the production, providing an invaluable sense of place.

Local film office officials project that the forthcoming production of Tires could generate approximately million for the local economy, creating an estimated 1,709 jobs. The overall economic impact of the series could reach as high as million when accounting for related services and operational costs, such as cast and crew wages, equipment rental, and catering.

The Pennsylvania Film Office is similarly optimistic about the economic contributions of another series, Mayor of Kingstown, which also received financial support approved at million. Collectively, both productions are anticipated to inject over 1 million into the state’s economy and support nearly 3,500 jobs.

Throughout Governor Josh Shapiro’s administration, the Film Office has sanctioned 135 new productions via the tax credit program. Experts estimate that these projects will yield over .34 billion in direct spending across Pennsylvania, supporting approximately 40,000 jobs and generating 5.3 million in wages.

With its advantageous geographic positioning between New York and New Jersey and an increasingly attractive tax credit program, Pennsylvania is positioning itself as a competitive hub for film and television productions. Shiner noted the critical need for the state to sustain this momentum to maintain its appeal to studios in the ever-evolving entertainment landscape.

As Tires continues to integrate local culture and talent into its narrative, it underscores a broader trend of revitalizing the state’s economy through strategic investment in the arts. The increased focus on Pennsylvania as a filming location reflects a growing recognition of its potential to harbor successful and impactful creative projects.

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