Two ‘Y’all Street’ towers may soon feature stock ticker displays.
In a significant development for Dallas’ financial district, two major tenants are seeking to enhance their visibility with the installation of electronic stock tickers outside their respective buildings. This initiative, seen as a reflection of the region’s ambition to project itself as a financial hub, is backed by key business leaders who have embraced the “Y’all Street” branding.
The Oak Lawn Committee recently expressed its support for proposals from the Texas Stock Exchange and Texas Capital Bank to erect digital displays that will feature live ticker symbols, stock prices, and transaction information. This endorsement represents a critical milestone in the process, as it shapes the future of the project and informs city planners and decision-makers in subsequent reviews at the city planning commission and city council.
The Texas Stock Exchange has secured a lease in the under-construction Bank of America Tower at Parkside. This lease includes a contingency that allows the exchange to withdraw without penalty should the necessary approvals for the digital ticker not be granted by the city. On the other hand, Texas Capital Bank aims to install its ticker at the ground-floor lobby entrance of the tower, which was recently acquired by Fort Worth-based Crescent Real Estate.
Both entities are lobbying for the establishment of a subdistrict within the downtown’s special-purpose sign district to facilitate the necessary adjustments to the existing zoning codes. Current regulations pose a challenge, as they do not permit the continuous scrolling feature that these electronic displays require.
The city’s planning and zoning authority will ultimately have to approve the proposed code changes. During a recent meeting, further specifics about the requests were discussed. The Texas Stock Exchange is proposing a substantial display, measuring 28 feet above ground with a height of 10.5 feet. Its design is expected to wrap around the corner of the building, encompassing an area of up to 2,470 square feet. In contrast, Texas Capital Bank’s proposed ticker, which would replace an existing canopy, is designed to be 3 feet tall and spans the length of that canopy, including its corners.
Both ticker proposals are designed to align with other digital displays in the city, adhering to brightness regulations that call for reduced luminosity in the evenings. The initiative has garnered support from influential community figures, including Klyde Warren Park CEO Kit Sawers and J.P. Morgan Bank’s Global Vice Chair Elaine Agather, who have underscored the importance of having a visible presence for the Texas Stock Exchange in the Dallas area.
As part of this ambitious project, Bank of America is set to anchor the tower, occupying over 238,000 square feet across Floors 19 through 27. The move represents a strategic expansion for Texas Capital Bank, which has already undertaken significant renovations at the Texas Capital Center, renowned as a central hub for the bank.
This proposed signage reflects not only the aspirations of the firms involved but also the broader efforts of the Dallas community to enhance its economic identity and visibility on the national stage. The anticipated digital displays promise to contribute to the vibrancy and energy of the financial corridor surrounding Klyde Warren Park.
