All Peeps, America’s favorite Easter candy, are produced in Bethlehem, Pennsylvania.

In Bethlehem, Pennsylvania, Just Born Quality Confections has been a beacon for fans of Peeps, the iconic marshmallow treats that have become synonymous with Easter celebrations. Established in 1923, Just Born has been a family-owned staple in the candy industry for over a century, well-known for producing approximately 2 billion Peeps annually. This staggering figure is enough to circle the globe twice, highlighting the immense popularity these plump, sugar-coated chicks have garnered over the years.

Despite the absence of a traditional gift shop or factory tour, visitors are drawn to Just Born’s tinted doors, hoping to catch a glimpse of the candy-making process. During peak seasons, particularly around Easter, the number of hopeful tourists escalates, with eager fans often taking selfies by the company’s cheerful Peeps-mobile parked outside. Those fortunate enough to enter the premises can admire oversized replicas of candy boxes while receiving a taste of Just Born’s extensive product line, which includes other well-loved candies such as Mike and Ikes and Hot Tamales.

The Peeps brand has transformed into a cultural phenomenon, extending its influence beyond traditional consumption into various competitive eating contests and creative diorama competitions. Notable events include the Peeps in the Village competition, which engages participants in crafting elaborate scenes featuring the diminutive candy, reinforcing their status as a versatile icon. Peeps have even inspired merchandising opportunities, such as flavored products like Peeps-flavored milk and themed treats showcased at notable venues.

Just Born continues to innovate while respecting its roots, employing state-of-the-art machinery alongside traditional techniques in its production processes. The facility operates with remarkable efficiency, producing roughly 5.5 million Peeps each day. Senior operations manager Roberto Maderas notes that their production lines are a blend of manual craftsmanship and automation, ensuring precision and quality in every Peep.

Though Peeps initially took an arduous 27 hours to produce, advancements in technology have streamlined the process, allowing for rapid assembly and packaging. This evolution reflects both the company’s commitment to quality and its adaptability in an ever-changing market. Today, Peeps remain the best-selling non-chocolate candy during the Easter season, underscoring their beloved status among consumers.

Peeps have successfully navigated through trends and tastes, evolving from simple beginnings to become a staple of festive celebrations and a source of nostalgia for many. Just Born’s ongoing dedication to maintaining their community roots in Bethlehem, coupled with their continual innovation, ensures that Peeps will remain a favored treat for generations to come. Their endearing charm has solidified their position as a treasured part of springtime traditions, captivating fans young and old alike.

As Peeps capture the essence of spring and celebrations, they continue to delight, melt hearts, and stimulate the imagination of candy lovers everywhere.