Boardwalk merchants express concerns about future changes following Gillian’s closure and seek involvement in upcoming decisions.

OCEAN CITY, N.J. — The commercial boardwalk of Ocean City, stretching from Sixth to 14th Streets, is home to 167 storefronts that embody a classic Jersey Shore experience. Among these are multiple outlets of Kohr Bros. Frozen Custard, Johnson’s Popcorn, and Manco & Manco Pizza, which have become staples for locals and visitors alike. The diversity of offerings includes eight mini-golf courses, numerous ice cream shops, clothing outlets, and a palm reader, highlighting the area’s eclectic atmosphere and amusement options.

However, the recent closure of Gillian’s Wonderland Pier in October 2024 has stirred concerns among local merchants. This iconic amusement park, which had anchored the north end of the boardwalk since 1965 with its Ferris wheel and historic carousel, has left a significant void in both business and tourism. Local business owners, many of whom are part of families that have operated in the area for generations, are voicing their apprehension regarding the potential long-term effects of the pier’s shutdown.

Merchants have urged city officials to approve a proposal by Eustace Mita of Icona, aimed at constructing a seven-story hotel on the Wonderland site. Nevertheless, city officials have twice hesitated to initiate the proposal review process, prompting frustration among the business community. Concerns over declining foot traffic and increasing vacancies have galvanized store owners to take a more active role in advocating for their interests.

Chuck Bangle, owner of the well-known Manco & Manco Pizza, emphasized the challenges faced by his family-run business and others on the boardwalk, citing a considerable decrease in revenue and foot traffic. Recent parking revenue figures reflect this downturn, with a sharp 40% decline from the previous year. As the situation at the boardwalk continues to evolve, several storefronts remain vacant, adding to the unease among merchants.

Despite the challenges, some business owners are looking to the future with optimism. Becky Friedel, owner of the 7th Street Surf Shop, plans to expand her business by taking over vacant properties for a new dining establishment and a boutique. She expressed hope that the influx of wealthier second-home owners could offset losses and attract a new clientele, demonstrating a potential shift in the demographic profile of Ocean City visitors.

Meanwhile, the anticipation surrounding Mita’s proposal continues to spark debate among stakeholders about the future dynamics of the boardwalk. Rather than viewing the hotel project as a threat, many merchants consider it vital for the preservation and rejuvenation of Ocean City’s retail landscape.

As discussions persist, business owners are now rallying together, signaling a pivotal shift in their engagement with community planning processes. The Ocean City Council is set to address the future of the Wonderland site, offering local entrepreneurs an opportunity to influence the trajectory of their businesses and the broader community. The prospect of rekindling the boardwalk’s vitality remains a mission for these dynamic stakeholders, underscoring the resilience of Ocean City’s entrepreneurial spirit.