Cape May’s Frank Conrad launches a canned espresso martini for convenient enjoyment.

Frank Conrad, a resident of Cape May, is making waves in the beverage industry with his innovative take on the espresso martini, a cocktail that has gained popularity along the Jersey Shore. Known for his talent in creating bold coffee-infused drinks, Conrad initially made these cocktails for social gatherings, soon realizing a growing demand for his crafted beverages. This prompted him to establish a company, Frank’s Way, which offers an artisanal canned espresso martini called “Let’s Be Frank.”

The canned espresso martini, which conveniently contains three servings per can, is created using quality ingredients that include espresso, Himalayan sea salt, cane sugar, agave fiber, and a grain-neutral spirit alcohol base. The product is gluten-free and aims to capture the vibrant flavors Conrad perfected in his own home bar. Additionally, he has introduced a limoncello variant aimed at enhancing the drink’s refreshing profile.

Conrad, who also operates a family-run highway safety sign company, grew dissatisfied with the inconsistency of espresso martinis served at bars. He realized that the quality varied significantly depending on the bartender, prompting him to create his own version that could be enjoyed without the unpredictability of bar experiences. Drawing from his experience and a unique recipe using Cuban coffee beans, Conrad sought to develop a product that would cater to a wider audience, especially those who appreciate a well-balanced cocktail.

In July 2023, Frank’s Way was officially incorporated, and by the end of December, the “Let’s Be Frank” espresso martinis began making their debut in liquor stores across New Jersey. Priced affordably, a four-pack of these cocktails retails for .99, translating to less than .50 per drink for consumers—a significant contrast to bar prices, which can reach up to for a single espresso martini.

The beverage has quickly gained recognition among local food influencers, reinforcing its appeal in the region. Its lighter alcohol content and still robust flavor profile distinguish it from traditional bar offerings, aligning with current consumer preferences for flavorful, portable drinks, particularly among younger audiences inclined towards iced coffee.

As Conrad continues to innovate, he is developing additional flavors, including an Affogato variety that draws inspiration from the Italian dessert and a Reposado version infused with tequila. His vision emphasizes not only taste but also accessibility, encouraging consumers to enjoy quality cocktails in the comfort of their own homes or at gatherings. Further details about tastings and purchasing options can be found through Frank’s Way’s website, showcasing Conrad’s commitment to delivering a unique drinking experience at the Jersey Shore.

Setting the tone for community engagement, Conrad emphasizes that the Jersey Shore is defined by its vibrant populace and insists on the importance of mutual respect among its visitors and locals. This ethos reflects his desire to not only serve exceptional cocktails but also to foster an inclusive, enjoyable atmosphere within the local culture.