Starbucks experiences decline in Korean sales following negative reaction to recent advertising campaign.
In a poignant reminder of South Korea’s tumultuous history, Starbucks Korea is facing substantial backlash and a notable decline in sales after a marketing campaign that unintentionally recalled the tragic events of the Gwangju Uprising in 1980. As public sentiment mounts against the perceived insensitivity of the campaign, the coffee chain’s local operator, Shinsegae Group,…
