Five Below announces plans to expand to 2,000 stores, matching the number of locations of Home Depot and Target.
Five Below, the Philadelphia-based retailer renowned for its cost-effective merchandise targeting young consumers, is poised to achieve a significant milestone with the upcoming opening of its 2,000th store. Scheduled to launch on July 17 in LaGrange, Georgia, this expansion underscores the company’s aggressive growth strategy in recent years.
Established in 2002, Five Below aims to provide a unique shopping experience with a price range primarily between and . The stores offer a diverse array of products including toys, gadgets, games, and various other items, positioning themselves competitively within retail sectors that include specialty stores, department stores, and mass merchandisers. This unique pricing model, coupled with an engaging shopping environment, has been a key differentiator for Five Below in a crowded marketplace.
In a recent statement, CEO Winnie Park expressed enthusiasm regarding the landmark achievement of reaching 2,000 store locations. She emphasized the brand’s mission to serve as a destination for both children and adults seeking affordable and entertaining products. The CEO also remarked on the expansive potential for growth, with company leaders forecasting a future store count of up to 3,500 across the United States.
As Five Below continues to broaden its presence, its store count is now comparable to major retailers such as Home Depot and Target. As of early 2026, Home Depot operates 2,359 stores across North America, while Target has 1,995 locations in the U.S. This burgeoning growth trajectory is evident, marked by a consistent addition of new stores, with Five Below increasing its net store count by 150 to 227 each fiscal year over the past three years.
In a strategic shift, Five Below recently eliminated a dedicated section for items over , integrating these products throughout the store. This decision reflects the retailer’s adaptive approach to consumer preferences, maintaining its focus on affordable pricing while still catering to evolving market demands.
As of January, Five Below employs approximately 24,600 individuals, including 7,800 full-time and 16,800 part-time workers, primarily stationed in stores across 46 states. This expanding workforce mirrors the company’s growth ambitions and its commitment to delivering a distinctive shopping experience.
With its thoughtful expansion strategy and keen awareness of consumer trends, Five Below appears well-positioned for continued success in the competitive retail landscape. Moving forward, the brand aims to capitalize on its unique market positioning and customer engagement strategies to facilitate further growth and brand recognition.
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