Guide to brand activations and freebies available at Daisy Chain Fields festival.
The Daisy Chain Fields festival is set to debut at Irvine’s Great Park on August 29, showcasing a lineup of female-led artists, with headliner Olivia Rodrigo leading the charge. This inaugural event promises not only an impressive array of musical performances but also a series of engaging brand activations designed to enhance the festival-goer’s experience.
Attendees can anticipate a diverse range of activities organized by various brands, allowing them to seamlessly blend music enjoyment with interactive and enriching experiences during their downtime between acts.
Athleta will feature an immersive wellness space designed to provide festival-goers with a chance to recharge amidst the excitement. Highlights of this area include guided meditation sessions conducted within a sensory dome and the opportunity to purchase exclusive Athleta x Daisy Chain Fields merchandise. Proceeds from these sales will support the festival’s non-profit partners.
Brooks Running will contribute to the festival atmosphere by distributing complimentary Daisy Chain Fields-themed shoe charms. Additionally, festival-goers can purchase Brooks crew socks and decorate them with custom daisy art, with all proceeds directed to the Daisy Chain Fields Fund. Members of the Brooks Run Club will be rewarded with exclusive blankets to stay warm as the evening temperatures drop.
The Depop Oasis will cater to those looking to infuse their festival outfits with unique flair. This area will host a style bar, a hair gem station for added sparkle, and a “flower shower” where participants can win prizes. Cool treats, dubbed “Depopsicles,” will be available to help attendees refresh, alongside charging stations to ensure their devices stay powered throughout the day.
Etsy will present a Creative Village, featuring an official Daisy Chain Fields collection in collaboration with Olivia Rodrigo. Festival-goers can meet the artisans behind these products, explore customizations at the Boutique, and enjoy activities like temporary tattoos and hair accessory crafting. Hidden surprises and exclusive festival finds will add an element of excitement to the shopping experience.
LEGO is also making its mark, unveiling a garden environment where creativity can flourish. Attendees will encounter a unique LEGO artwork shaped by community participation and a Mystery Mural crafted by artist Ilse Valfré. Interactive photo opportunities featuring a life-size LEGO model of Rodrigo’s guitar, which she co-designed, will also be available.
In a culinary partnership with Taco Bell, festival-goers will have the chance to sample an exclusive new drink called “You Seem Pretty Pink for a Baja Blast,” named for Rodrigo’s collaboration with the fast-food brand. The thematic Live Más Café will serve as a pink dollhouse escape complete with photo opportunities and giveaways.
Lastly, Verizon is enhancing the festival experience for its customers by offering exclusive access to merchandise lines and a dedicated viewing area for performances. Complimentary charging stations throughout the grounds will ensure attendees remain connected.
The Daisy Chain Fields festival promises not only a captivating musical lineup but also a plethora of brand activations designed to create a memorable experience for all attendees.
