The Kross bicycle brand, a notable name in the cycling industry, was established in Poland in 1990 by Zbigniew Sosnowski. With a focus on delivering reliable transportation solutions for daily commutes, Kross has carved its niche in the global bike market. By the early 2000s, the brand diversified its product range, introducing mountain bikes, cyclocross, and road bikes—categories that remain central to Kross’s offerings today.
Since 2018, Kross has solidified its presence in the Italian market through a partnership with the Padua-based company Bonin. This collaboration has fostered growth and visibility for Kross in an increasingly competitive market.
On October 26, 2023, Bonin hosted an exclusive Open Day, inviting selected Italian retailers to preview Kross’s latest offerings for 2027. The event took place in a scenic resort near Padua and provided an immersive experience for attendees. Retailers were afforded the chance to closely examine the new product lines, gaining insights into features and specifications for the upcoming models.
The agenda featured presentations and technical sessions seamlessly blended with hands-on product interaction. Attendees could appreciate the diversity of the 2027 collection, which spans various cycling genres from urban commuting to mountain biking. Among the standout models showcased were the full E-MTB bicycles featuring the DJI Avinox M2S and Avinox M2 motors, specifically the Moon Boost RS AX100, Soil Boost AX100, and Dust Boost AX100.
The Kross delegation’s presence at the Open Day underscored the importance of direct communication between the brand and its distributor. Both the Sales Director and Export Director addressed the gathered retailers, reaffirming the robust partnership that has developed since 2018. This collaboration emphasized a shared vision for market expansion and customer engagement, laying groundwork for future growth opportunities.
The event represented not just a vehicle for product introduction but also a platform for dialogue among retailers, aimed at aligning business strategies and understanding market dynamics. Bonin’s investment in such events exemplifies its commitment to supporting retailers, enabling them to showcase innovative products and effectively meet customer needs in the coming season.
Bonin continues to seek to broaden its network of stores, encouraging retailers interested in carrying Kross’s strong identity products to reach out to their local Bonin representatives for further information on partnership opportunities. As preparations for the 2027 season unfold, both Kross and Bonin are poised to tackle new challenges in the ever-evolving cycling landscape.