Mount Laurel couple’s viral social media trend prompts 0 rock purchase from Anthropologie.
In an amusing incident that has captured the attention of social media users, a couple from Mount Laurel, New Jersey, sparked a viral sensation with a prank involving a decorative rock. Phoebe Adams, 27, playfully convinced her boyfriend, Daniel DiLiberto, 28, that she had spent 0 on a rock from curiously high-end retailer Anthropologie, renowned for its eclectic home decor offerings.
The comedic exchange, originally shared on their joint TikTok account, features Adams exuberantly unboxing what she describes as “a one-of-a-kind rock found in the ground.” DiLiberto’s bewilderment escalates into incredulity as he processes the price tag. His astonished responses—questioning the rationale behind spending such a sum on a simple rock—resonated widely, leading to the video amassing over 1.5 million likes on TikTok.
As the couple continued to post follow-up content related to their humorous rock saga, they unexpectedly garnered a partnership with Anthropologie itself, which is a subsidiary of Urban Outfitters, Inc., based in Philadelphia. The growth in engagement, including copycat posts, has further emphasized the couple’s burgeoning influence online.
Adams, reflecting on the trend, shared her excitement about the engagement and the opportunity to grow their content series beyond a single video. The initial post, dated September 15, commenced a whirlwind of humorous content dedicated to the rock episode. DiLiberto’s often comedic reactions and the couple’s dynamic have become signature elements in their TikTok videos, wherein they poke fun at everyday situations.
On September 20, the engagement with Anthropologie reached a humorous peak when the couple visited the store to film another segment. In a comedic twist, Adams pretended to pick up a ,000 rock, only to be corrected by a salesperson who pointed out that the price was actually 50% off, intensifying DiLiberto’s incredulity.
Aside from the rock parody, their social media presence was earlier marked by a series featuring exaggerated scenarios that often provoke humorous reactions from DiLiberto. This approach has established a niche for their content, focusing on light-hearted fun rather than mean-spirited trolling, which has characterized some other online pranks.
The couple has garnered a following not only for the lighthearted pranks but for the relatable and jovial nature of their interactions. With a knack for turning mundane moments into engaging content, Adams and DiLiberto have successfully bridged the gap between humor and viral trends, drawing laughter and positive feedback from their audience. The burgeoning interest in their unique style of content suggests a promising future as they continue to explore creative avenues within the digital landscape.
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