Philadelphia is the sole major city in the top-20 most popular housing markets, according to recent data.
Zillow has recently released its list of the most popular real estate markets for 2025, highlighting a notable trend: midsize cities in the Midwest dominate the rankings, with Philadelphia emerging as a prominent large city in the top 20. This shift reflects a broader movement among homebuyers who prioritize affordability in their housing choices.
One of the key factors propelling Philadelphia’s popularity is its cost of living compared to other major metropolitan areas. The city offers an attractive alternative to prohibitively expensive markets such as New York City and Washington, D.C., with a median home value at approximately 0,000 in November 2023. This figure represents an almost three percent increase from the previous year, and homes in Philadelphia are selling at an expedited pace, with properties taking a median of just 20 days to go under contract.
Philadelphia’s appeal extends beyond affordability. Its strategic East Coast location provides residents with easy access to significant job markets while boasting a vibrant cultural scene rich in history, dining, and the arts. According to analysts at Zillow, Philadelphia’s allure is underscored by the city’s status as a desirable destination for urban living.
The report indicates that numerous cities featured in the top 10 are characterized by median home values below 0,000, coupled with proximity to expanding employment centers and key transportation routes. These factors contribute to a community feel that many homebuyers find attractive. Furthermore, homes in these sought-after markets are in high demand, often going under contract within days, highlighting a competitive landscape.
Interestingly, other cities on the list share common traits, typically featuring populations ranging from 100,000 to 300,000 residents. Rockford, Illinois, noted as the most popular market of 2025, exemplifies this trend. Located just 90 miles from Chicago, Rockford allows residents to commute to the city while enjoying more affordable housing options.
As demand continues to rise in cities like Philadelphia, industry experts advocate for increased housing development to accommodate the growing interest. Zillow’s research demonstrates that buyers are increasingly attracted to markets where value exists, suggesting that markets with a surplus of affordable housing will likely see continued growth.
Overall, Zillow’s findings underline shifting dynamics in the real estate landscape, emphasizing the demand for affordable housing in attractive locales. As markets evolve, cities like Philadelphia must adapt to maintain their standing as desirable destinations for potential homeowners.
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