QVC and HSN announce hiring of 250 employees in West Chester following recent layoffs and consolidation efforts.

QVC Group, the parent company of the prominent home shopping networks QVC and HSN, plans to expand its workforce with the addition of approximately 250 new jobs at its headquarters in West Chester, Pennsylvania, in early 2026. This announcement, confirmed by spokesperson Matthew Goldstein, marks a significant shift for the company following an earlier decision to reduce its global workforce by 5%, resulting in the layoff of 900 employees. This downsizing was announced five months prior and coincided with the closure of HSN’s studio in St. Petersburg, Florida, which has since been relocated to the West Chester facility, unifying both brands under one roof.

In a related transition, roughly 50 employees from HSN will be making the move from Florida to Pennsylvania in the early part of 2026. The newly created positions will span various departments, including broadcasting, content creation, buying and planning, as well as corporate support functions. These roles are expected to play a critical part in developing innovative multichannel content for both QVC and HSN, signaling the company’s commitment to adapt to evolving consumer preferences.

Faced with ongoing revenue declines, QVC Group is pivoting towards digital engagement, enhancing its presence on social media platforms and streaming services to attract a broader customer base. The company, which pioneered the home shopping model before the advent of digital technology, is now confronting a business landscape where shopping habits have shifted towards mobile applications and social media avenues, including platforms like TikTok.

Leaders within the organization recognize the need to stay competitive against these emerging retail trends. They have articulated a vision to establish what they term “the world’s leading live social shopping content engine,” a strategy aimed at engaging consumers in new, interactive shopping experiences that reflect contemporary market dynamics.

Individuals interested in pursuing employment opportunities at QVC Group can apply through the company’s dedicated website. As the company prepares for this new phase of growth, it appears poised to recalibrate its strategy in a rapidly changing retail environment, where the integration of social media and e-commerce has become increasingly vital. This hiring initiative highlights QVC Group’s commitment to innovation and adaptability as it seeks to thrive amidst industry challenges.

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