Revel leaves New York City ride-sharing market to concentrate on electric vehicle charging services.

Revel, a prominent player in the electric vehicle transportation sector, has announced its withdrawal from the ride-sharing market in New York City to concentrate on expanding its electric vehicle (EV) charging infrastructure. This decision marks a significant transformation for the company, which has operated as an all-electric rideshare service, utilizing a fleet of distinctive blue Teslas and Kias, for the past four years.

In a statement addressed to customers, Revel confirmed that its rideshare service has officially ended. The company expressed that this strategic shift is aimed at enhancing its Fast Charging business. Revel intends to open additional charging sites in New York City, as well as in major markets like Los Angeles and San Francisco, indicating a commitment to supporting the broader adoption of electric vehicles.

The company previously provided rides exclusively in electric vehicles and had established a unique structure where its drivers were classified as employees, diverging from the more common gig-worker model employed by competitors such as Uber and Lyft. However, in June 2024, Revel transitioned to a gig-based approach, which resulted in the layoff of hundreds of employees, including many drivers. This pivot underscores the challenges and fluctuations within the rapidly evolving mobility sector.

Revel’s co-founder and CEO, Frank Reig, emphasized that the decision to terminate the rideshare service was difficult but essential for fostering the EV transition. Reig highlighted the company’s pioneering role in the electric rideshare market, noting that many passengers experienced their first ride in an electric vehicle through Revel’s service. This pioneering initiative has contributed significantly to raising awareness and promoting electric vehicle use throughout New York City.

In addition to its ride-sharing operations, Revel partnered with Uber on the deployment of charging stations, furthering the goal of expanding EV infrastructure. The company encourages electric vehicle owners to utilize its charging stations, signaling a focus on the growing demand for accessible EV charging solutions.

Revel initially began as an electric scooter rental service in Bushwick but exited that market following two tragic accidents involving its mopeds. The current transition away from ridesharing represents another pivotal moment for the company, as it seeks to position itself at the forefront of the necessary infrastructure to support the electrification of transportation in urban areas. The company’s recent decisions reflect broader trends in the transportation industry, where sustainability and innovation are paramount.

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