Nestlé International Travel Retail (NITR) has appointed Roberto Fernandez as the new Commercial Development Team (CDT) Manager, succeeding Joan Moreno, who has decided to leave the organization for a new opportunity outside the Nestlé Group. This leadership change marks a significant transition for the company as it aims to enhance its presence in the travel retail sector.
Fernandez, who has been with Nestlé since 2006, has cultivated a comprehensive career within the company, specifically within its travel retail division, which he joined in 2009. During his extensive tenure, he has held various roles, including that of Key Account Manager, where he developed strategies that spanned global trade marketing initiatives, brand visibility, and consumer engagement. His previous experiences include brand management responsibilities for notable brands such as Cailler, Quality Street, After Eight, and Nescafé.
In his new capacity as CDT Manager, Fernandez will oversee a team established in 2025, which is dedicated to fostering growth in the confectionery category. The CDT’s mission focuses on strengthening retail partnerships, enhancing shopper engagement, and cultivating category growth, aligning with NITR’s strategic goals under the A.C.T. (Attract, Convert, Thrive) paradigm. This strategy assists in directing the brand’s efforts to not only attract consumers but also convert their interest into sustained loyalty while ensuring overall growth in the competitive travel retail market.
The move to appoint Fernandez illustrates NITR’s commitment to developing internal talent and continuity in leadership. As the travel retail landscape continues to evolve, the company’s leadership is expected to leverage Fernandez’s extensive experience to navigate this dynamic market, characterized by changing consumer preferences and competitive pressures.
NITR’s drive is supported by a forward-thinking approach to retail experiences and brand management, emphasizing the need for engaging consumer interactions. Through the effective implementation of the A.C.T. strategy, Fernandez will be instrumental in achieving NITR’s ambitious growth targets as the company seeks to expand its operations in key regional markets, including Asia Pacific and the Americas.
As the company ventures into this new chapter, stakeholders are keenly observing the potential impact of this leadership transition on Nestlé’s trajectory within the global travel retail sector. This strategic appointment positions NITR to sharpen its competitive edge and enhance its reputation among global travelers.
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