Steve Laidlaw’s Seven Yachts plans expansion into Monaco following successful performance in Dubai.

Entrepreneur Steve Laidlaw is positioning his luxury charter enterprise, Seven Yachts, to make a significant impact in the European luxury market with its recent expansion into Monaco. This development highlights the company’s ambitious global vision and its confidence following a remarkably successful year in Dubai’s high-end charter sector.

The year 2025 proved to be a pivotal one for Seven Yachts, marked by unprecedented demand and performance in the vibrant Dubai market. In light of this success, Laidlaw has announced the launch of bespoke yacht charter services aimed at a discerning clientele frequented by luxury seekers along the French Riviera. This expansion represents a strategic move for a brand increasingly recognized for its seamless blend of Middle Eastern opulence and European sophistication.

Seven Yachts has established its reputation in Dubai by delivering tailored charter experiences. These range from intimate sunset voyages to full-day excursions, complemented by high-performance water sports offerings, designer jet skis, and unparalleled service. The company’s goal in Monaco is to replicate and elevate this level of excellence.

In Monaco, Seven Yachts plans to operate out of key marinas, including Port Hercules and Monte Carlo, as well as explore the scenic Mediterranean routes. The charter services will be inclusive of superyachts, uniquely curated itineraries along the French and Italian Riviera, and fully staffed offerings designed to meet the highest standards of luxury. Laidlaw emphasizes that the new Monaco branch will maintain close ties with Dubai’s operations, ensuring shared crews, consistent quality, and a unified brand ethos.

Industry analysts describe this move as bold yet strategically sound, given Monaco’s historical status as a premier destination for luxury yachting, attracting affluent global travelers. The entry of Seven Yachts into this competitive landscape, particularly with its distinct Middle Eastern heritage, not only diversifies options for clients but also injects fresh competition into the Monaco charter market.

Equipped with a diverse fleet that features vessels ranging from sleek 60-foot yachts to opulent 200-foot superyachts, Seven Yachts is poised to meet the lofty expectations of Monaco’s elite clientele. Laidlaw’s vision extends beyond regional confines, as he seeks to establish a robust presence in Europe, initiating a rollout strategy that leverages the company’s strong brand and operational excellence.

Looking ahead, experts speculate that Seven Yachts’ expansion into Monaco may pave the way for further growth in other Mediterranean destinations. For now, this move signals a new chapter for Laidlaw and his company, indicating a commitment to bridging the luxury yacht markets of the Gulf region and the elegant allure of the Riviera. As Seven Yachts continues to develop its presence, it aims not only to compete but also to set new standards in the prestigious world of luxury yacht charters.