Wendy’s plans to close hundreds of locations by summer.

Wendy’s Company, a prominent player in the fast-food industry, recently revealed plans to close as many as 358 locations nationwide by mid-2026. This announcement came as part of a strategic overhaul aimed at addressing ongoing challenges in the competitive fast-food market. The fast-food chain, renowned for its hamburger offerings and Frosty desserts, reported an 11% decline in sales at U.S. restaurants open for at least one year during the last quarter of 2025, prompting the decision to shutter between 5% and 6% of its establishments.

As of the end of 2025, Wendy’s operated a total of 5,969 restaurants across the United States. In the previous year, the company had already closed 240 outlets, many of which were deemed outdated and no longer aligned with contemporary consumer expectations. However, the specific locations earmarked for closure in this latest announcement have not been disclosed.

In response to changing market dynamics and rising food prices, Wendy’s is refocusing its value proposition. The interim CEO of the company, Ken Cook, emphasized the introduction of a new menu dubbed the “Biggie Deals,” which offers items starting as low as . This pricing strategy aims to attract customers back to the brand and restore its competitive edge in an inflationary environment. Cook acknowledged past missteps where the company prioritized limited-time price promotions instead of establishing a consistent value message for its customers.

In addition to menu changes, Wendy’s is set to enhance its core offerings with new innovations, including an anticipated chicken sandwich that is expected to generate consumer interest. Cook expressed optimism about the company’s future, citing the successful opening of over 120 new restaurants globally, indicating a commitment to expansion even as it consolidates its U.S. footprint.

On Wall Street, Wendy’s stock reflected a positive response to these strategic initiatives, gaining nearly 3% by the end of the trading session on Friday. As the company navigates through these turbulent times, its focus on value and innovation may prove pivotal for its resurgence in the fast-food sector.

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