Vogue files lawsuit against dog magazine Dogue for trademark infringement.

Media News Source reports that Condé Nast, the publisher renowned for its flagship fashion magazine Vogue, has initiated legal proceedings against the dog-themed parody magazine “Dogue” for trademark infringement. The lawsuit, filed in December 2022 in a California district court, underscores the publisher’s claims regarding the potential for consumer confusion stemming from Dogue’s branding.

According to the lawsuit, Condé Nast asserts that Dogue’s choice of a name strikingly similar to Vogue is not only conspicuous but also likely to mislead the public into believing there is an affiliation or endorsement from Condé Nast itself. This legal action follows the publisher’s attempts to resolve the dispute amicably, which reportedly were unsuccessful.

Dogue, launched in 2019 and based in Los Angeles, is currently offered at a single newsstand in Beverly Hills and reportedly sells approximately 100 copies per issue, supplemented by an online platform. The magazine describes itself as the “world’s first dog fashion magazine,” aimed at showcasing canine couture and celebrating dog culture through an independent lens. To mitigate the costs associated with the lawsuit, Dogue has initiated a GoFundMe campaign, which as of Thursday evening has raised just over ,000.

The publication claims to have produced 24 print issues and 3,000 digital covers since its inception. The parent company, Tasty Work, mentioned that it has two trademarks pending registration, one of which was granted in 2025 but is currently subject to controversy. Dogue’s Editor-in-Chief, Olga Portnaya, has stated that the publication is determined to “protect creative independent work,” emphasizing the need for support for niche publications in a challenging media landscape.

Condé Nast, which boasts a portfolio that includes high-profile titles such as GQ, Vanity Fair, and Glamour, notes that Vogue enjoys a readership of approximately 27 million each month across various formats. In its legal complaint, the publishing giant is seeking not only to halt Dogue’s operations but also to demand the destruction of all publications and merchandise bearing the Dogue branding, alongside punitive and compensatory damages.

As the case unfolds, it highlights the tensions within the media industry over trademarks and brand identity, raising questions about the boundaries of creative expression in an increasingly competitive marketplace.