Helix Sleep, a prominent name in the mattress industry, has formed a strategic partnership with Florida-based home furnishing and lifestyle retailer City Home. This collaboration aims to enhance the shopping experience by introducing Helix mattresses in 26 City Home retail locations throughout Florida.
Customers visiting these stores will find an assortment of Helix’s most sought-after models, including the Midnight Luxe and Twilight Luxe. These models are equipped with GlacioTex cooling technology, a feature that sets them apart in the market. Additionally, the collection includes the premium Midnight Elite and Twilight Elite mattresses, designed to cater to a diverse range of sleep styles and comfort preferences. Each mattress utilizes high-quality materials and a science-driven approach to support, allowing customers to identify the mattress that best suits their needs.
As Jerry Lin, co-founder of Helix Sleep, emphasizes, the collaboration seeks to provide consumers with the opportunity to experience the brand in person, enhancing Helix’s retail presence. The partnership with City Home is built on a mutual commitment to quality, innovation, and customer satisfaction. City Home has established a reputation for helping customers design living spaces that align with their lifestyles, making it an ideal venue for showcasing Helix’s personalized approach to sleep solutions.
City Home customers now have the opportunity to explore the Helix sleep experience directly in stores. The featured mattresses are designed around the philosophy that optimal sleep begins with a customized fit. The Helix collection features advanced hybrid construction, which incorporates zoned lumbar support, GlacioTex cooling covers, and pressure-relieving foams that adapt to the body, ensuring individualized comfort and support.
Moreover, every Helix mattress is GreenGuard Gold and CertiPur-US certified, emphasizing the brand’s dedication to using safe materials in its manufacturing process. The mattresses are also free from fiberglass, further highlighting Helix’s commitment to thoughtful design and construction.
Kevin Split, Vice President of Merchandising for Bedding at City Home, expressed his enthusiasm about including Helix in their product lineup. He noted that Helix has established strong brand recognition through effective marketing and that the partnership presents a unique opportunity for customers to engage with the brand more closely. The combination of City Home’s knowledgeable sales team and Helix’s focus on personalized comfort is projected to assist customers in selecting the mattress that best meets their unique sleep requirements.
As the collaboration continues to unfold, both Helix Sleep and City Home are poised to shape the future landscape of sleep solutions in Florida.