‘The Devil Wears Prada’ debuts at number one with million at the box office.

In its opening weekend, “The Devil Wears Prada 2” has emerged as a significant box office success, garnering an impressive million in North America and 6.6 million worldwide, according to studio estimates released on Sunday. The sequel, which marks a two-decade gap since the original film, has captured the attention of audiences, particularly women, who represented a substantial 76% of ticket buyers during its debut. This strong female demographic reflects a growing trend of audiences rallying around films centered on women’s stories.

The sequel’s success pushed “Michael,” a biopic focusing on the late pop icon Michael Jackson, into second place, with the latter earning million in its second weekend. Despite the arrival of a high-profile competition, “Michael” has performed steadily, dropping only 44% in sales compared to its debut.

“The Devil Wears Prada 2” was released across 4,150 theaters in North America and received a favorable response, with 74% of audiences indicating they would recommend the film to friends, as per PostTrak exit polls. However, critical reception has been polarized, hinging on the film’s narrative which sees Anne Hathaway’s character, Andy Sachs, once again entangled in the high-stakes world of fashion under the demanding Miranda Priestly, portrayed by Meryl Streep.

The production budget for this sequel was reportedly 0 million, a significant increase from the coveted million budget of the original film. Despite this increase, filmmaker David Frankel noted that the budgeting remains comparable to the first movie after compensating the star-studded cast.

Leading the promotional efforts for the film, Streep, Hathaway, Emily Blunt, and Stanley Tucci embarked on a global publicity trail. Their participation included glamorous events in major cities like Tokyo, London, and New York, culminating in notable appearances alongside fashion world icon Anna Wintour.

The legacy of the original film, released in June 2006 and which grossed over 6 million during its run, continues to have a firm standing in popular culture, marked by its memorable quotes. Anticipation for the sequel shows considerable interest; Nielsen ratings indicated a 428% surge in streaming views for the original film leading up to the sequel’s release.

As Hollywood enters its summer movie season, the combined box office performances of “The Devil Wears Prada 2” and “Michael” signify a robust start, counteracting the traditional blockbuster narrative typically associated with superhero films. The broader movie landscape this weekend also included new releases such as the horror film “Hokum” and an animated adaptation of “Animal Farm.”

Overall, the current trajectory of both films suggests a flourishing return to cinema, with ticket sales for the year up approximately 14% compared to the previous year, further marking a positive outlook for the industry.

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