Disney CEO outlines future plans for Disneyland.
Disney CEO Josh D’Amaro recently reflected on his early days with the company during a media briefing at the D23 Expo, held at the Anaheim Convention Center from August 14 to 16, 2026. Over two decades ago, D’Amaro recalls being part of a meeting at Disneyland focused on the placement of trash cans amidst the construction of Main Street USA. His recollection highlights a foundational commitment to detail and the overall fan experience that the company has maintained throughout its history.
During the briefing, D’Amaro articulated his aspirations for Disneyland, emphasizing a philosophy centered on meticulous attention to detail and an unwavering pursuit of excellence. He expressed that the evolving vision for the park seeks to balance beloved traditional elements with exciting new attractions. D’Amaro mentioned that the task of harmonizing nostalgia with innovation is continuous, ensuring that both legacy and future offerings resonate with audiences.
Under D’Amaro’s leadership, which began in March 2026 after taking over from Bob Iger, Disney has unveiled ambitious plans for the Disneyland Resort. The D23 Expo served as a platform to reveal notable upcoming developments, including a significant expansion of the Avengers Campus set for 2028, an immersive ride based on the animated film “Coco,” and a redesign of Tomorrowland. According to D’Amaro, the scale of current projects is unlike any previous venture in the company’s history, suggesting a dynamic wave of growth and transformation within the parks.
The company employs a rigorous design process for new attractions, whereby many concepts are meticulously scrutinized, with subpar ideas ultimately discarded. D’Amaro stressed the importance of ensuring that every project meets high standards and aligns with fan expectations. This approach secures a rich and compelling experience for guests, serving as a testament to Disney’s commitment to delivering remarkable storytelling and entertainment.
To further engage the next generation of fans, Disney has delved into video games, creating pathways for young audiences to connect with iconic characters and stories, ultimately leading them back to Disneyland itself — the original site that encapsulated the magic of Disney upon its opening in 1955.
Observing park dynamics firsthand remains integral to D’Amaro’s strategy, as he occasionally visits Disneyland incognito to gather genuine feedback from both guests and employees. He values the direct connection with fans and expresses that these interactions invigorate his commitment to enhancing the Disney experience.
The D23 Expo not only reaffirmed Disney’s commitment to quality and innovation but also showcased the leadership’s vision for an ever-evolving Disneyland that honors its storied legacy while ambitiously stepping into the future.
